Dia & Co. is the leading clothing and lifestyle brand for style in sizes 10-32. The company offers a range of brands through the Dia Shop and a personalized shopping experience through the curated Dia Style Box subscription service. Through Dia & Co's personalized styling service each customer receives curated boxes of clothing selected to fit her body, her budget, and her lifestyle—all to try on in the comfort of her own home.
Brand & Rebrand Design
As the second design hire, worked with the Head of Design to roll out and create templates from redesign completed by Gin Lane. Retained brand guidelines (and campaigns) across all departments and collaborated closely with the Head of Design and social departments in concepting campaigns, photoshoots, and FB Lives.
Collaboratively strategized, created, directed, and oversaw the execution of Become A Style Icon, Dia x FTF, My Body First, and Dia FB Live Campaigns while maintaining brand and campaign guidelines across social accounts and departments.
Surface Pattern Design
Researched, concepted, and created repeat patterns for multiple campaigns and maintained persistent elements across marketing materials and social accounts.