HowAboutWe is a dual product that caters experiences to singles and couples. The idea behind the product, one would find a match using the dating site and continue to keep the spark alive with the help of the couples platform which offers date recommendations. HowAboutWe for couples offered unique datebooks in five major cities. The subscription-based service uncovered local gems at discount prices.
I was tasked with reskinning the viewer's profile and user profile page to have persistent elements that would appear on both ends of their accounts. These persistent elements would appear on every page a user would visit. It was important to convey urgency when appropriate and serve as a convenient interface to take action on important items without distracting from the overall experience.
Dates were presented with visuals and high-level information a user might need to inform a date decision. I was tasked with designing a new mobile page to showcase potential mates. The design was to retain our image aspect ratios and existing date details. Below are a number of wireframe options I devised before moving on to the final visuals.
Photography Editing & Workflow
Worked directly with the marketing and photography teams to develop guidelines when producing original assets. This produced strong visuals for the neighborhood's standard date cards and provided a balance with our affiliates.