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Stephanie
Art Direction, AI Illustration, Typography, Album Cover
De Corazon
Arbelo
PROJECT 07 of 11
Selected Collaborations
/ Arbelo De Corazon
The Brief
The identity needed to feel like a cultural mixtape rather than a traditional DJ brand: nostalgic, rebellious, and layered with Taíno symbolism, urban textures, and the movement of Afro-Latin sound.
Arbelo de Corazón is a rooted, streetwise, soulful DJ experience blending Puerto Rican heritage with the rhythm and grit of New York City.
Heritage meets the beat
Puerto Rican roots, NYC street culture, and soulful rhythm shape the direction — translating heritage into a bold visual world built for music.
Project Strategy
Round 2: Feedback of Vision
Round 3: Incorporating Feedback
Round 4: Image Selection & Resizing
Round 5: Text & Font Design
Six rounds, one evolving vision
From early AI explorations to client feedback, image refinement, and custom type — each round brought Puerto Rican roots and NYC rhythm closer to the final cover.
Process Timeline
Round 6: Final Text Edits
Round 1: From Questionnaire
Early AI concept images
Feedback of Vision
Incorporating Feedback
Image Selection & Resizing
Text & Font Design
Final Text Edits
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